By Zach Mentz
cleveland.com
CLEVELAND, Ohio 鈥� It was early 2018 during a winter storm when Dean Roff received a call from Lakewood Fire Department Chief Tim Dunphy asking for assistance.
Dunphy caught word of a man walking barefoot past LFD in near-zero-degree temperatures and knew the department had to do something to help. So he called Roff, the founder of Homeless Hookup, at the suggestion of Roff鈥檚 brother, Billy, a contractor Dunphy was working with at the time.
鈥溾�楬ey, we got a guy walking barefoot past the fire station, can you help?鈥欌�� Roff recalls Dunphy asking. 鈥淚 thought it was really cool that the city (of Lakewood ) was calling me for help. So, true to our name, we hooked this dude up. I went to Goodwill and bought him a good pair of winter boots, but we had everything else: sleeping bag, coat, all that.鈥�
Afterwards, Roff mentioned to Dunphy how he dreamt of having a bus that he could convert into a mobile hygiene unit to bring to homeless communities and individuals around Cleveland . Dunphy, without hesitation, offered an old RV he and his family had owned for years but rarely used anymore.
鈥淗e goes, 鈥楳y family has an old RV we鈥檙e not using. It鈥檚 yours, you can have it,鈥欌�� Roff said. 鈥淗e loved the mission, loved the work, had done a little homework on us. I was in tears, I almost fell over. I鈥檓 stammering, trying to figure out what the next step is.鈥�
The following day, Dunphy called Roff and immediately offered assistance 鈥� and he wasn鈥檛 the only one who wanted to help. Over the next two days, more than two dozen LFD firefighters and other community members volunteered their time to renovate the inside of the donated RV. Lakewood Firefighters Local 382 helped cover the cost of materials and made donations to Homeless Hookup, helping bring Roff鈥檚 dream to life.
鈥淲e gutted out the living room and we made it into a barber shop,鈥� Dunphy said. 鈥淎nd a bathroom and a little 鈥榮tore鈥� area where people could come in and pick up a fresh set of clothes. It was a big team effort.鈥�
Six years later, Homeless Hookup has expanded beyond simply a mobile hygiene unit to now include five layers as part of its outreach program.
Homeless Hookup hosts monthly mobile hygiene bus events where homeless individuals can receive free haircuts, food, a hot shower, toiletries and clothes. Each week, Roff also drives a distribution vehicle around Cleveland offering clothes, hygiene supplies and care packages to homeless individuals and communities. Homeless Hookup also organizes an emergency care package program in the winter, an annual toy drive, and is a 2-1-1 triage to respond to homelessness emergencies across Cuyahoga County.
Homeless Hookup, founded by Roff in 2014 and established as a 501(c)(3) nonprofit organization in 2017, has a straightforward mission.
鈥淩estore dignity at every chance we get,鈥� Roff said. 鈥淭hat鈥檚 been the mission, it will always be the mission.鈥�
Humble beginnings
Roff, a Navy veteran, served two years overseas from 2000 to 2002. However, he had a drinking problem, and he knew it, and it led to his earlier-than-planned, 鈥淥ther Than Honorable鈥� discharge from the military.
After Roff returned home to Ohio, he struggled with both alcoholism and homelessness. He later became a professional fighter in the North American Allied Fight Series, a now-defunct, Ohio-based mixed martial arts promotion, from 2006 to 2011. He finished with a 6-7 record in his fighting career, admitting that he relapsed at times, which negatively impacted his athletic performance.
After years of struggling with alcoholism, Roff ultimately committed to sobriety and has been sober since May 16, 2008.
In the wake of his newfound sobriety and his ability to find housing, Roff sought to rebuild himself and to retrace his family roots. He went searching for his dad, only to discover he had died as a homeless alcoholic himself. The devastation of that discovery led Roff to temptation, and he admits he planned to have a drink in honor of his father. Fortunately, with the support of friends and family, he decided against drinking and continued his sobriety.
A few days after discovering his dad had died, Roff learned more life-altering news: He himself was going to be a father. His son, Hunter, born in February 2009, is now a 15-year-old freshman at North Royalton High School.
Roff credits Hunter as his source of inspiration for launching Homeless Hookup, stressing that he knew he had to alter the path of his family tree.
鈥淢y dad died homeless. He died as a John Doe; he didn鈥檛 have a wallet or anything on him,鈥� Roff said. 鈥淢y grandfather died drunk, my grandmother died drunk, and this was the legacy I had to leave (Hunter). It鈥檚 eradicated our entire family. I had to do something to change that because he was too important.鈥�
And so, the seed for Homeless Hookup had been planted. Motivated by his own past experience with homelessness, Roff sought to extend a helping hand to those who needed it most.
After his fighting career ended, Roff became a trainer. He launched Homeless Hookup in a small, grassroots manner by placing donation bins in boxing clubs and gyms all around Cleveland, requesting clothes, hygienic supplies and basic necessities. After the bins filled up, he would drive around Cleveland and distribute the donations to homeless people across the city.
鈥淚 saw people coming to the fights and they were spending like $50 on the ticket and $50 on booze and food and merch. The least you could do is bring in a pack of socks,鈥� Roff said. 鈥淎nd from there it just snowballed. The bins were filling up faster than I could get them out, and that was awesome.鈥�
Roff would often take Hunter along for those donation drives around Cleveland.
鈥淗e鈥檚 been here since day one,鈥� Dean said of Hunter. 鈥淗e was there for our first clothing drive. I had to stop taking him out for donations when he was a little kid because we would run out of supplies and it would just bother him for days. Kids are empathy sponges and there鈥檚 only so much they can take in. So I stopped taking him out for a while, but the seed was planted.鈥�
Fast-forward to present day and it鈥檚 clear that Dean鈥檚 empathy and dedication to serving others has made a lasting impact on his teenage son.
鈥淢y dad is one of my biggest heroes,鈥� Hunter said. 鈥淗e鈥檚 helped more people than I can count, and he鈥檚 also made me realize that if I see someone struggling, I don鈥檛 just wish that person the best, I do my best to help that person.鈥�
Hunter recalls a time in seventh grade when he noticed a classmate had holes in his shoes on a rainy day and his feet were soaked. He saw the student had his head down on his desk and was crying during class. Hunter, taking after his father, didn鈥檛 hesitate to help someone in need. He asked his classmate what his shoe size was, and the student replied size nine.
鈥溾�楪reat, that鈥檚 my size,鈥� Hunter told him. 鈥溾�業f you want, we can switch shoes. I鈥檒l wear yours and you wear mine until I can get you some new shoes.鈥欌��
After his classmate politely declined, Hunter went to the school bathroom and made a phone call to the person he knew he could count on: his dad. Dean, just as when had Dunphy called him during that winter storm, didn鈥檛 hesitate to help someone in need.
鈥淚 went and picked Hunter up from school that day and we went and bought (his classmate) shoes,鈥� Roff said. 鈥淲e bought him a pair of gym shoes, we bought him a pair of snow boots.鈥�
鈥淲e bought him a couple of pairs of shoes,鈥� Hunter added. 鈥淓veryday shoes, a nice pair of shoes.鈥�
Roff said instances such as that 鈥渞eaffirm what you鈥檙e doing,鈥� despite the challenges that come with launching a grassroots nonprofit organization.
Early on, Roff鈥檚 family expressed concerns that he 鈥� then a father to a young boy 鈥� was spending a lot of his own time, money and resources building Homeless Hookup. Despite that, Dean remained undeterred in his mission to help others.
鈥淚 just knew to stick with it,鈥� he said. 鈥淚 knew we were doing something good, and people just kept asking us to come back out.鈥�
Roff soldiered on with Homeless Hookup鈥檚 outreach, but even then, he still received criticism from some in the Greater Cleveland community.
During the early days of Homeless Hookup, Roff would often do livestream videos on social media to showcase handing out donations on the street. He said the livestreams were meant to bring attention to the homelessness crisis while also showing those who had donated they were making a material impact in people鈥檚 daily lives. He has always been adamant about not showing the faces of his 鈥渇riends鈥� 鈥� that鈥檚 Roff鈥檚 verbiage referring to homeless individuals 鈥� in any of the livestream videos.
Nonetheless, some saw the videos less so as altruism and more as self-promotion in search of praise. Roff scoffs at that notion, though he notes he doesn鈥檛 do the livestream donation videos as frequently as Homeless Hookup has grown over the past decade.
鈥淚f I weren鈥檛 doing this, nobody would know. I wouldn鈥檛 be getting the help I would need and we wouldn鈥檛 be where we are today,鈥� Roff said. 鈥淭here is a thing called advocating, and I believe I was advocating early on.鈥�
Wheels on the road
Roff first got the idea for Homeless Hookup鈥檚 mobile hygiene bus when he caught inspiration from LavaMae, an Alameda, California -based mobile shower service that closed in 2023. He instantly knew he had to bring the concept of a mobile shower service to Cleveland.
When Dunphy donated his family鈥檚 RV to Roff and Homeless Hookup in 2018, both parties knew it was a temporary solution as the vehicle had more than 50,000 miles under its belt.
Fortunately, Roff soon met an executive from Optum, a healthcare services company headquartered in Minnesota, who was attracted to Homeless Hookup鈥檚 mission and wanted to partner with the organization. Roff mentioned that the aging RV donated by Dunphy was consistently in and out of the shop, which required repair funds that could have otherwise been used to assist those in need.
So, the executive asked Roff to submit a budget request for what Homeless Hookup absolutely needed to keep going. He sent a request of approximately $100,000, and the budget was approved. The funds were used to purchase Homeless Hookup鈥檚 current mobile hygiene bus as well as a distribution ambulance in 2019, giving new lifeblood 鈥� and wheels 鈥� to Homeless Hookup and its mission.
Homeless Hookup鈥檚 mobile hygiene bus, which displays the logos of both Lakewood Fire Department and Optum on its rear passenger side, sets up shop at different locations around Cleveland on a monthly basis.
鈥淭he mobile aspect of what we do is imperative because our clients don鈥檛 have transportation to make appointments,鈥� Roff said. 鈥淚t鈥檚 up to us to get to them until they can. That鈥檚 just the reality of the problem.鈥�
The bus serves 鈥渇riends鈥� by offering them a haircut from volunteer barbers, who are often from local salons or cosmetology schools. After getting a haircut, they are served food in the kitchen. After a meal, they are allowed privacy in the back of the bus, where they can close a separating door and take a hot shower with a timer that is set for 15 minutes.
After taking a shower, friends are given all the toiletries they might need 鈥� toothbrush, toothpaste, floss, deodorant, combs, Q-tips, etc. 鈥� before picking out new clothes from from a catalog of donated items in the back of the bus.
鈥淭he idea is you鈥檝e gotten your haircut, you鈥檝e eaten, you鈥檝e showered, you鈥檝e cleaned up, you鈥檝e got a brand new set of clothes,鈥� Roff said. 鈥淵ou come on (the bus) looking homeless, you鈥檙e going to come off looking like you鈥檙e ready to go to a 9-to-5. You鈥檙e fresh.鈥�
Roff said he sometimes doesn鈥檛 even recognize his friends after they exit Homeless Hookup鈥檚 mobile hygiene bus. He recalls one specific instance while downtown in 2023, when he approached a homeless man on the street and told him about the services Homeless Hookup was offering that day. Later that day, the man approached Roff 鈥� who admits he was busy and not paying full attention 鈥� and asked him if he knew who he was. Roff, a bit puzzled, said he did not recognize him.
鈥溾�業鈥檓 that guy on the sidewalk you woke up over there,鈥欌�� the man said, Roff recalled. 鈥溾�業 just wanted to say thank you.鈥欌��
Dean was flabbergasted and impressed by the man鈥檚 clean-cut appearance.
鈥淗e was wearing a purple polo and brand-new jeans. With a fade,鈥� he said. 鈥淢y heart gets full thinking about that stuff. That鈥檚 what Homeless Hookup is.鈥�
As for Homeless Hookup鈥檚 distribution ambulance, Roff drives it around Cleveland most weekdays from 10:30 a.m. to 1:30 p.m. to hand out care packages and clothes to homeless communities and individuals. He starts on the city鈥檚 East Side before heading westward by way of downtown.
鈥淲e start in the Buckeye neighborhood, I work my way downtown to 2100 Lakeside Avenue, then I cut across downtown,鈥� Roff said. 鈥淚 go to Superior Ave, wrap around Tower City, go down East 18th one time, head over to West 14th near St. Malachi, drive around that area for 20-30 minutes and sweep that neighborhood, then I head over to West 117th, spend 20 minutes there, I head to West 140th, and that鈥檚 usually where I end my route.
鈥淚t鈥檚 not a small route. We cover a lot of ground,鈥� he said.
With five years of wear and tear on the distribution ambulance driving all around the city multiple times per week, Roff says the vehicle probably has one more winter left in it and will have to be replaced sometime in 2025. In order to purchase a replacement distribution ambulance, Homeless Hookup relies on funds from two grants 鈥� both of which are expired and awaiting renewal 鈥� as well as from past fundraisers and to the organization.
鈥淚 might be the wheels on the road, but our supporters are the engine behind this,鈥� Roff said. 鈥淭hese grants cover very little, and I鈥檓 very proud to say that Cleveland still funds and runs this organization.
鈥淲e鈥檙e lucky Cleveland is a very philanthropic city,鈥� he adds.
To show its appreciation and give thanks to the Cleveland community, Homeless Hookup across Northeast Ohio throughout the year.
The next event Homeless Hookup will participate in is Homeless Stand Down at the Cleveland Public Auditorium on April 20 from 10 a.m. to 2 p.m. The annual event, overseen by Business Volunteers Unlimited, will include 400 volunteers, local businesses and 80 service providers to provide goods and services to more than 1,000 individuals experiencing homelessness in Cleveland, according to a .
One new initiative for Homeless Hookup this year is its inaugural at Tanglewood National Golf Club in Chagrin Falls on August 10. Registration is currently open for individuals and groups of golfers, as well as sponsorship opportunities for companies and community organizations.
For those who can鈥檛 afford to donate financially to Homeless Hookup, simply advocating on behalf of the organization can go a long way.
鈥淎dvocate. Tell people about Homeless Hookup,鈥� Roff said. 鈥淚f you can鈥檛 make a donation, but you tell somebody about it that can, you have a 50% stock in that donation. You made that happen. Advocate, spread the word, let people know that we鈥檙e out here.鈥�
Roff, who admits he is a talker, has long advocated on behalf of Homeless Hookup, but it鈥檚 always helpful and rewarding when community supporters such as Dunphy continue to advocate for the organization, too.
鈥淲hen you donate to Homeless Hookup, you know that 100% of your effort is going to helping people,鈥� Dunphy said. 鈥淒ean is a direct pipeline to helping homeless people.鈥�
Going forward, Roff hopes to continue to grow Homeless Hookup by continuing to partner with community organizations and schools. One of his favorite parts of his work with Homeless Hookup is delivering keynote speeches at local schools and partnering with school and youth programs.
鈥淓mpathy can be taught, and it has to be,鈥� Roff said. 鈥淲e鈥檙e in a very what鈥檚-in-it-for-me society, and it鈥檚 up to us to foster empathy in the next generation because I think we鈥檙e losing it. It鈥檚 building a foundation.鈥�
While Roff can鈥檛 say for certain what the future holds for Homeless Hookup and the homelessness crisis, he can say for certain that he will be there to meet whatever challenges lie ahead and assist those in need. His altruistic attitude stems from his unshakeable belief that good deeds beget positive results.
鈥淲hen you鈥檙e consistently doing the next right thing, good things just happen for you, man. I don鈥檛 know how or why, it just does,鈥� Roff said. 鈥淲e just keep building. I don鈥檛 know what鈥檚 going to happen next. I鈥檓 just going to keep doing the next right thing so we can keep helping more people.鈥�
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