theEMSstore unveiled at FDIC

It took a year of planning and negotiating with suppliers before company could get the store up and running

April 24, 2012 03:45 AM

**Photo Rick Markley**
Ron Sigismonti greets customers to theEMSstore booth at FDIC.

Witmer Public Safety Group used FDIC in Indianapolis to throw open the doors of its newest entity, the . Sister to TheFireStore, this was launched in answer to frequent requests from customers, said Peter Kosciewicz, the company鈥檚 chief marketing officer.

It took a year of planning and negotiating with suppliers before they could get the store up and running.

Despite TheFireStore being well established, some suppliers saw the entity as a start up, said Ron Sigismonti, a career medic who serves as theEMSstore鈥檚 merchandise manager.

鈥淚t鈥檚 a different animal than fire,鈥� Sigismonti said. And it meant working harder to get good pricing, he said.

The company is looking for exposure at FDIC and expects sales will take off quickly.