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What makes a Wis. EMS agency sustainable and reliable?

Office of Rural Health found that services with six or fewer members are at high risk of unexpected service outage

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James Small discusses EMS reliability at the Wisconsin Towns Association annual conference.

Greg Friese

STEVENS POINT, Wis. 鈥 Wisconsin township leaders, who have an obligation to provide fire and ambulance response, learned about the factors that make an EMS agency sustainable and reliable, as well as how either consolidation or contracting are the two paths forward for delivering EMS in rural Wisconsin at the Oct. 8, 2024.

Because it is getting increasingly difficult and costly for towns to provide fire and ambulance services, EMS is a hot topic for Wisconsin鈥檚 town leaders and two presentations on EMS were filled to capacity with standing room only.

The session, presented by James Small, rural EMS outreach program manager, Wisconsin Office of Rural Health, also explored how EMS is staffed and funded with volunteers vs. paid staff, tax levies, shared revenue, debt financing, fire fees, EMS billing and creating an inter-municipal district or county-wide EMS system.

Memorable quotes on town-based EMS in Wisconsin

Here are five memorable quotes from Small鈥檚 presentation to Wisconsin town leaders, including town clerks, attorneys, managers, board members and chairpersons.

  • 鈥淓MS is a wildly complex industry. It doesn鈥檛 work the way you think it should and it鈥檚 really expensive.鈥
  • 鈥淭here are eight ways to provide EMS and six ways to pay for it. The challenge is to figure out the combination that works for your town.鈥
  • 鈥淭here is something significant in the difference between an ambulance service with six active members and seven or more. Six or less, you鈥檙e likely to have reliability issues.鈥
  • 鈥淛oin a strong service to make a strong service stronger. You鈥檙e not going to see a weak service become strong.鈥
  • 鈥淚f a provider (you are considering contracting with) tells you EMS billing is enough to cover the cost of services, they are wrong.鈥

Key takeaways

The EMS-related mission of the , which is based in the University of Wisconsin School of Medicine, is to improve reliability and sustainability of EMS systems and provide free technical assistance to Wisconsin municipalities. The office鈥檚 services are funded by a federal grant. Here are four key takeaways from Small鈥檚 presentation.

1. EMS is an obligation of towns, but not cities and villages

97% of Wisconsin is rural and governed by 1,850 local governments, including 1,265 townships, 585 city and villages, and 11 tribal governments. Each of those governmental bodies is making EMS decisions, rarely with coordination with their neighbors.

Towns in Wisconsin have a statutory requirement to provide fire and EMS, but cities and villages are not required to provide EMS (that said, Small is not aware of any Wisconsin villages or cities that don鈥檛 provide fire and EMS).

Small gave the attendees questions, based on Office of Rural Health research, to assess reliability and sustainability of EMS in their town.

2. EMS is unreliable in Wisconsin

EMS services were asked by the Office of Rural Health:

鈥淗ow many times in the past 12 months has there been a time on the schedule when a first-due ambulance would not have been able to respond due to a lack of personnel?鈥

Across the state, 41% of ambulance services responded that they didn鈥檛 have enough personnel to respond to a 911 call, making that ambulance service unreliable to its community. Rural (55%) and volunteer (63%) agencies were especially susceptible to lacking enough staff.

According to James, a reliable EMS system must answer zero. An ambulance service that doesn鈥檛 have a coverage schedule, relying on and hoping for members to respond, is also considered unreliable.

57% of respondents to the annual EMS Trend Survey indicated a lack of personnel to respond to 911 calls. Learn more by downloading your copy of What Paramedics Want in 2024

3. EMS is unsustainable in Wisconsin

EMS services were asked by the Office of Rural Health:

鈥淗ow many people are doing 80% of the staffing in the previous year?鈥

Minimal EMS coverage requires 17,520 hours of coverage, the equivalent of seven full-time employees available to respond 24/7/365. In Wisconsin, the Office of Rural Health found that 21% of services had 2-3 people doing 80% of the work, while an additional 20% of services had 4-6 people doing 80% of the work.

James explains that the office鈥檚 research shows that an ambulance service with less than seven people is at high risk of unexpected service outage. In Wisconsin, 62% of volunteer-run ambulance services run with six or fewer people doing 80% of the work. In addition, volunteer systems in Wisconsin are four times more likely to fail.

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Wisconsin Office of Rural Health research on staff availability at Wisconsin EMS agencies.

4. Future of EMS in Wisconsin is contracting and consolidation

Although a few towns in Wisconsin still operate a municipally owned ambulance service, Small believes the future of EMS for Wisconsin鈥檚 towns is consolidation with other municipalities to form a new EMS entity or contracting for ambulance services from a financially and operationally strong EMS agency.

When contracting for EMS, Small made these important points:

  • Equitable cost sharing is important
  • Provider should not be subsidizing the cost
  • Funding is sustainable to provide future services
  • Towns receive the same service as the provider unless there are areas excluded
  • Place emphasis on maintaining strong regional services

The cost of a dysfunctional system

Small closed the session by explaining the different routes for funding EMS. 鈥淓MS is really expensive and getting more expensive,鈥 Small said. 鈥淎 dysfunctional system is expensive.鈥

He called on attendees to develop a functional system that is reliable, sustainable and likely regional.

Rural EMS
Our cohosts discuss EMS funding, volunteerism and what鈥檚 needed to make way for growth

Greg Friese, MS, NRP, is the Lexipol Editorial Director, leading the efforts of the editorial team on Police1, FireRescue1, Corrections1 and SA国际传媒. Greg served as the SA国际传媒 editor-in-chief for five years. He has a bachelor鈥檚 degree from the University of Wisconsin-Madison and a master鈥檚 degree from the University of Idaho. He is an educator, author, national registry paramedic since 2005, and a long-distance runner. Greg was a 2010 recipient of the EMS 10 Award for innovation. He is also a three-time Jesse H. Neal award winner, the most prestigious award in specialized journalism, and the 2018 and 2020 Eddie Award winner for best Column/Blog. Connect with Greg on LinkedIn.